It’s no big secret that keywords are a hugely important feature on Pinterest for growth, and that’s why you shouldn’t forget about them when you start implementing hashtags in your marketing strategy. In turn, they offer marketers and bloggers a secondary, additional form of Pinterest promotion. In the same way that hashtags work on Instagram, Twitter, etc., hashtags on Pinterest work to help categorise content.Ī Pinterest user would be able to search for #chickenrecipes and see all chicken dinner-related Pins, with that hashtag in the description, making it easier for someone to find everything they’re looking for without clicking all over the place. We’ve been waiting for you! How do Pinterest hashtags work? Pinterest announced that they weren’t just allowing the use of hashtags ( finally …), but also actively encouraging them as a new way of categorising and promoting content. In September 2017, however, everything changed. The social platform hadn’t yet utilised the feature, and some people saw them as spammy and/or unnecessary. Just a couple of years ago, marketers everywhere were telling you to avoid using Pinterest hashtags like the plague. How can you tell if your Pinterest hashtags are working?Įverything you need to know about Pinterest hashtags.How to use Pinterest hashtags the right way.Everything you need to know about Pinterest hashtags.

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